Some magazines look nearly the same no matter what page you’re on, and maintaining consistency can create an iconic style over time (The New Yorker comes to mind). But others are full of variation in typographic choices and layout, and flipping through them is like rapidly traveling through myriad microcosms. This month’s issue of The Atlantic is a treasure trove of pull quotes. Let’s dive in for a look…
This one is set symmetrically on the column gutter line but asymmetrically in the basic 3-column grid layout. A bright red line looks strong and catches the eye.
This one has so much white space, you could fit a couch in it. Asymmetrical placement across two wide columns.
This almost-square is nearly centered along the middle gutter line. The text is positioned to be centered inside the space, but is aligned to the left.
At the bottom of the page, a long black and gold rectangle centered on a gold column gutter line is so bold. Oh yes, we’re still in the same magazine, same issue.
This looks like it could be out of Wired, which sometimes employs this body copy style of funky background colors and shapes. The pull quote keeps the text set in the bottom left corner, letting the extra space create tension that draws the eye there.
A little plain after all of those colors and ample white space, no?
And, by hanging the punctuation, they pull the quote out of the pull quote!
What’s your favorite style of pull quote (either from above, or from a different source)? Why might The Atlantic use so many different pull quote styles and layouts? What other publications embrace variety like this?