Copper Cup takes a latte out of the coffeeshop, and into…a beautifully designed sachet of delight.
Everything is centered with plenty of white space, creating a sense of calm. Yet, with the vibrant colors and typography, this packet carries a punch.
Of course, the most eye-catching element is the bright orangey-yellow cup. Illustrated in a woodblock-style, it carries the feeling of being handcrafted and earthy. It looks stable and bold, and without having a handle, hearkens to the traditional simplicity of Asian teacups. It is the exact shade of turmeric powder. It combines curves and sharp edges in a way that matches well with the next thing our eye is drawn to: the logotype.
“Copper Cup” is set in a serif face that’s nearly a slab serif, yet with lachrymal terminals like on the C’s. The effect is strong yet round, like the cup. With a change in typeface, size, and case, “TURMERIC LATTE MIX” is clearly secondary information, yet its position and color signal that it is still of high importance. It is set all caps in Raleway Semibold, a versatile sans serif that works well at small sizes. The letterspacing is slightly expanded, creating a sense of airiness and intentional relaxation.
The other details, like the caffeine content, the website, the serving size and weight, are all neatly placed at the edges, allowing the illustration, logotype, and product flavor to take center stage. Accenting the caffeine content and website in the same shade of turmeric yellow helps to create a rhythm and balance in the overall look; the colorful text attracts, but because they are so small, at a glance they are golden bars and the eye is not distracted.
The back is just as thoughtfully designed; it fits a lot of information in a very small area without looking crowded. It uses Muli Regular, a geometric sans serif with very round letterforms like for the lowercase a. Surrounded in white, the tiny “TEAR HERE” text and arrow are undeniably noticeably while not being obtrusive. The notches of the packet are obvious enough that the text and arrow aren’t necessary, but they add a sense of extra care and attention invested in the product. A smaller version of the cup reappears in the same yellow as the cup on the front, and social icons as well. In black, these icons would have dragged down this light, bright design; they would have registered at a glance as four heavy black dots.
The three-step directions for use are in Muli Regular. With the numbers set in the yellow, there are now three areas of color on the back, and a trio feels more balanced than just two areas or one. (On the front of the packet, there are also three colored components.)
What I love about the ingredients list is its concise and down-to-earth simplicity; the items are listed without fancy Latin names or “organic” in front of each thing. Instead, the entire list is titled “Organic Ingredients,” eliminating the need for a repeated word. (The single thing I would change is the letter and word spacing for both “ORGANIC INGREDIENTS and “GET IN TOUCH.” To my eye, the word spacing is a touch too loose and the letterspacing a tad too tight—especially with the tiny letters in bold.) And without a green organic certification logo loudly announcing the organic-ness of the product, the design keeps the focus on its own visual voice; it strikes a balance between being soothing and energizing.
And the drink itself is true to that voice. The coconut and vanilla are warm and relaxing, but the turmeric, ginger, and pepper carry a kick. You can buy mix sachets directly from drinkcoppercup.com
To good health and design!