Graphics can combine with words in ways that reinforce meaning. Here are three examples in a recent Smith & Noble catalog.

The transparency of the text box weaves the image and text together:

SmithNobleWeave

The dual panel on this set of shades dynamically integrates with the title:

SmithNobleDual

With one word tucked behind the staggered stack of fabrics, there is even more visual layering and texture:

smithnobletexture.jpg