Like Tea Forté, Fey Printing combines two letters to create a logo:


Here, the letters look like paper strips. Notice the angled cut of the strokes and the way the line thins at just the place a paper strip would bend. Extending the descender of the p to join the circle creates a sense of stability and continuity. With the encircling line, this mark reminds me of a chop—a stamp that functioned both like a logo and a signature for Chinese artists and writers. Maybe this mark was designed to remind us of China’s historical role in papermaking.

The shade of green reminds me of forests, fitting for a paper-based operation. And with a simple contrast in weight, they communicate the name of the company underneath.

I’m not usually a fan of combined-letter logos, because they often are empty of meaning and handled in such a way that is disgraceful to the individual letters. But here, as with Tea Forté, the letterforms are elegantly designed to reflect the business’ service.